Hacking Communities in a Nutshell

We Only Need a Reason to Get Together.

What Really Matters is Why We Stay Together.

We often worry about what brings people together. That matters, but what truly matters is how to engage them further, and why they stay together.

 
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Place (Location, public or private)

Most known as place making, build a community around a physical space. You want to increase foot traffic, but also to make it a destination where people go to hang out, meet others, become regulars or live there.

 

Stuff (Products and Services)

Bring people around something you offer, but of course, make it more than just a product or service: feeling connected and belonging to a larger community around its brand.

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Idea (Cause, Lifestyle, Team)

Either it is a book club, a founders group, motivating a team or gathering volunteers to raise funds, these are what most of us call communities. Yet, many times it’s just a group of people. Learn the difference.