Laís thrives in multi-market GTM planning, executing growth strategies at scale. With a track record of turning vision into action, she has hired and managed global teams through ambiguity, leading with clarity and care. She has repeatedly built new programs, platforms, and systems from the ground up—delivering operational results while navigating uncertainty with ease.

Laís excels at aligning product, ops, and go-to-market teams across silos. She has led global expansions across LATAM, APAC, and North America, forged public-private partnerships, and activated startup ecosystems worldwide. Whether managing multicultural teams or high-stakes rollouts, she thrives in ambiguity—bringing cohesion, clarity, and cultural fluency.

A recognized architect of communities and ecosystems, Laís brings deep expertise in engagement frameworks, lifecycle design, and peer-led systems. She turns ideas into movements through compelling stories, integrated strategies, and a clear sense of purpose. Her approach centers empathy, belonging, and real-world utility—transforming community from a buzzword into a business driver.

As a bilingual author and curriculum designer, Laís blends storytelling with strategic clarity. She has led brand voice development, content systems, and learning experiences that resonate deeply with both professionals and parents. Her narrative thinking transforms complex ideas into movements—fueling engagement and trust at every level.

With over a decade at the intersection of tech, education, and impact, Laís has led initiatives through MaGIC, Startup Genome, and On Deck. She is now focused on reimagining the future of work and care for families—researching infrastructure solutions for working parents, while contributing frameworks for more inclusive and human-centered innovation ecosystems.