Words from Clients, Managers, and Peers

  • "Laís is one of those rare people who lead their life by how they think the world should be, and in ways that can help the most people possible around them. This is what makes her the best type of community builder."

    Derek Andersen
    Co-founder and CEO at Startup Grind and Bevy

  • "While Laís has proven herself as an impactful community builder [with ODCB and Hacking Communities], what makes her unique is she is both a skilled practitioner and a teacher. As a result, she understands the theory and the practice of community building, and her insights are rooted in what works."

    Erik Torenberg
    Founder at Turpentine, On Deck, and Village Global:

  • "Laís can do it all! She is a skilled strategist and leader, who is also adept at designing and implementing key systems and processes. At Startup Genome, Laís established and managed a global expertise network from scratch, meeting complex requests with 'ideal' matches within weeks. She is diligent and focused, an engaging and credible contributor in group settings, generous with her knowledge, and collaborative in her approach. The impact of what she can achieve in a short space of time cannot be understated."

    Ama Williams
    Startup Ecosystems & Innovation Expert and Peer at Startup Genome

  • "I wanted to give my utmost thank you for our time together in our coaching relationship. Your wisdom and experience provided the foundations needed to really hack a community from scratch. Since our times together I've been able to refine that there are many different communities of donor organizers, and each of these communities needs different kinds of support."

    Haley Bash
    Founder & Executive Director at Donor Organizer Hub and Lais’ Client at Hacking Communities

  • "Laís has been absolutely instrumental in helping us define a hybrid community strategy, combining local chapters as well as a global membership community. Her passion, deep expertise and hands-on approach has been invaluable and key to the success of our community"

    Maiko Schaffrath
    Founder & CEO, Impact Hustlers

How Can I Help?

  • Relationship-Building Systems Design and Management

    Community Design and Architecture

    User Contribution Journey and Lifecycle Design

    Community Intelligence: Data-driven Engagement Models

    Community Experience: Interaction Design and Serendipity-Engineering

    Community-Led Learning (Membership, Cohorts, Incubator/Accelerator Programs)

  • Creative Problem-Solving

    Taking Ideas to Execution

    Budgeting & Bootstrapping
    Vision-Led Management

  • Talent Scouting & Recruitment

    Team Building and Management

    Capacity-Building, Training, Empowerment, and Delegation

  • Content & Educational Curriculum Development

    Event Agenda Design

    Learning Experiences Design

    Social Learning (Membership, Cohorts, Incubator/Accelerator Programs)

    • Strategy for Entrepreneurial Ecosystems Development

    • Ecosystem Mapping and Strategic Partnerships Management

    • Building Expert Communities and Knowledge-Sharing Networks

    • Founder-Centric Educational Program Design (Mentoring, Peer-to-Peer, Domain-Expertise

    • Space optimization through community activation

    • Placemaking consulting for real estate projects and community hubs

    • “Offline SEO”: increasing foot traffic trough programming

 

Seasoned Community Executive on a Flexible Basis. Community Success, Tailored to Your Needs.

If community is key to your business success, I’d like to help you succeed.
From helping you build a community team and devise a solid community strategy, to building your team’s capacity and helping you reach your goals. Let’s find the best way to work together.

 

Community Team Mentor

Acting as a guide to your community team by developing their leadership skills and building capacity on community strategy design, operations (platform, content and events), and growth (branding and marketing).

Community Strategy
Consultant

Acting as an advisor to the leadership team, sharing evidence-based practices and knowledge, creating and delivering tailored workshops, and facilitating conversations to develop and implement a successful community strategy.

Fractional Chief Community Officer*

Key partner to the executive leadership team and hands-on working with the community team from strategy design to management, aligning their efforts with the business goals to drive growth and ensure community success.

*Optional: Fractional Head of Community for startups and smaller organizations.

 

Searching for a Specific Solution?
Book an Output Focused Session

We can start anywhere. Choose one or more from the key working areas below and let’s build together.

  • Defining customer segments, value proposition and monetization with the 5Ps framework (People, Purpose, Programming, Platform and Participation)

  • Activating user participation is at the core of creating and delivering community value. Make it possible and sustainable by defining 1) how members can contribute to delivering your value proposition and 2) for how long will they do that.

  • Lay the foundations to engineer serendipity by designing consistent collisions that build trust. Use the Attract > Engage > Commit framework to create excuses to bring people together (regularly).

  • Define a data-driven organizational structure and communication systems to reward and reinforce user contribution, deepening people’s sense of ownership and commitment to your community. Learn more about Closeness Circles.

  • Identify the key players in your industry or ecosystem, who could either become a reference point for differentiation, or key partners in the process of growing your community and delivering value to its members.

Let's discuss it over email
 

Letter from the Founder

 

My experience helping organizations to build community tells that the Chief Community Officers are often the company founders and C-Level executives - especially CEOs an COOs. They know their customers best, as well as how to prioritize goals and to deliver value without losing track of their key value proposition.

Unfortunately, most times founders and CEOS are both too busy to manage community operations, and too visionary to put their community goals in simple terms. More often than not, I find teams get lost in translation. There’s a gap between idea and execution when it comes to community. In their best efforts to understand the C-level vision, community teams often end up burning out after spending time, money and energy with low return of investment.

A solid community strategy makes your business more efficient: by activating user participation, we add them to our value creation and delivery chain - optimizing resources by default.

It should be that simple.

My goal is to help companies sort, prioritize and organize their community drive into a cohesive strategy that yields exponential returns in line with their value proposition. If community is key asset (not an accessory) to your business, I’d like to help you succeed. Let’s talk.

 
Book a 15’ (Free) Call